Bulleit Bourbon
and Neiman Marcus

Brand Partnership

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Bulleit Bourbon
and Neiman Marcus

Bulleit Neiman Marcus Partnership Case Study
Neiman Marcus Fantasy Gift 2014

Situation

Bulleit Bourbon, rich in history and with a growing global distribution, wanted to highlight their heritage of craftsmanship and elevate the brand in the emerging world of wanderlust luxury.

Solution

Neiman Marcus Fantasy Gift Catalog is renowned for featuring the exceptional, but earning a coveted slot a rare feat. Thankfully designer Brad Ford and Moore and Giles Leather shared my vision. “The Woody” teardrop tailgate trailer was the result. Crafted from repurposed bourbon barrels it become the perfect interpretation of the brand and Neiman Marcus the ideal partner to share it with the world.

Ultimately, I developed four Fantasy Gifts for Neiman Marcus, a record in the 103-year history.

Results

Global media presence: 1 billion impressions, including features on (NBC Today Show, Forbes, Money, GQ, New York Times, Wall St. Journal, Men’s Journal, Monocle, Lux)

Search: 400% increase in search for Bulleit Bourbon in the first 120 days; Neiman Marcus most notable and searched gifts of all time

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