MTV Networks

Logo, Affiliate VOD Content

MTV Networks

MYV Networks LOGO
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Situation

New LOGO television network needed to expand affiliate distribution, show the relevance of their programming, and generate earned media from the newly available VOD platform.

Solution

Developed a content revenue model utilizing the existing CBS News production team, creating a unique “doughnut” format that could be tailored to individual markets with a local content and celebrity appearances engaging viewers to drive demand and generate local advertising dollars.

Results

Developed an affiliate revenue sales model still utilized today

Generated $2 million in revenue through local market earned media

Increased demand leading to eventual distribution from 12M to 38M households