Pottery Barn

Situation

Pottery Barn, known for its home decor, needed to expand its appeal and increase consumer
interest. In-home mixology and the art of the cocktail was a growing business opportunity that
fit, but Pottery Barn lacked knowledge and content.

Solution

I brought partner Diageo, the world’s largest spirits company, to the table with Pottery Barn’s product designers to create a barware line with a mixology theme and created a directory of robust content and offerings that engaged at every consumer touchpoint for the retailer.

Results

“Raise the Bar” became a global campaign to attract new audiences and expanded the houseware offering through every consumer touchpoint

1M collateral pieces and in-store demos and events brought the catalog to life for consumers, driving stores foot traffic

In-store vignettes and catalog pages showcased new barware for every occasion with high-end spirits brands

20K display bottles provided continuity in-store and reduced merchandising costs and demonstrated the correct paring with glass and stemware

Digital Pottery Barn Cocktail Series drove online buying through reference guides, expert interviews and live digital broadcast teaching mixology

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Consumer Marketing