Smirnoff and
Stella & Dot
Situation
Smirnoff launched Light Sorbet adding to their 22 flavored offerings. Reaching core consumers, resulting in product trial and amplifying the launch cost effectively was the charge.
Solution
I saw partnership as the solution. Stella & Dot, the accessories brand and their army of in-market stylists was the perfect pairing with the spirits innovation. Two brands leveraging their existing assets allowed for national media, with local activation, created an adoring consumer.
Knowing what you want is important, but knowing what you have to offer creates success.